We're working to develop a line of high quality hats for under $50.00. We have a store full of over $50.00 makes as well, but this is going to be for our customers looking for value for any number of reasons. Often it's budget, you just bought a house, had twins, whatever. Perhpas you're new to hat wearing and want to 'explore' a little. I'm the owner, and as I write this, one of my new favorite hats comes to mind and it costs $15.00! Actually, most of my hats are under $50.00 and I can 'take' any out of stock that I want.